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The Brand Journalism Advantage

Listen to the podcast that gives brands a Competitive Advantage. Each episode is packed with tangible tips on brand journalism, storytelling, marketing, social media tools, entrepreneurship, creating greater ROI, and inspiration to succeed. Learn why you should "Think Like A Journalist!" to thrive in business.

  1. All Episodes
  2. 2017
  3. 05

TBJA 403 Generational Branding: Learning Everyone's Language, Jaci Russo

May 3, 2017

Learning to speak a marketing language that speaks to everyone helps you cut through the generational branding. Jaci Russo shares key insights on what consumers are looking for. Learn what “body copy” and “headline” readers really want.

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TBJA 402 Why You Need A "Wealth Plan", Not a Financial Plan, Todd Tresidder

May 1, 2017

Do you have a wealth plan or a financial plan? Find out why, Todd Tresidder of FinancialMentor.com says you must build a wealth plan that involves your skill set and expertise. ThinkLikeAJournalist.com

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TBJA 401 How To Recover From A PR Nightmare: The United Airlines Fiasco, Bob Schneider

May 1, 2017

United Airlines settled with the passenger who was dragged from the plane but now the company needs to recover from the PR nightmare. Get tips on how to respond when facing a PR mess from Bob Schneider. ThinkLikeAJournalist.com

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